Growth Strategy · SEO · Data Systems
Engineer-turned-growth strategist.
I build the data systems behind the marketing. Seven years turning research, automation, and analytics into organic growth for crypto and fintech platforms — currently SEO Manager at YEX Exchange.
The Arc
From a materials science lab to the growth function at a global exchange. The path wasn't a detour — it compounded. Each role added a layer: writing that ranks, communities that grow themselves, and the data systems that make both repeatable.
YEX Exchange
Nov 2025 - Present
SEO Manager
Key Achievement
Leading global organic growth
Click to explore
tomintech
Oct 2024 - Present
Founder & Technical Growth Lead
Key Achievement
Automated content-growth engine
Click to explore
LBank
Oct 2022 - Nov 2024
Content Marketer
Key Achievement
Readership grown past 5,000 engaged users
Click to explore
BeInCrypto
Feb 2021 - Mar 2024
Content Strategist
Key Achievement
Generated over 450k+ organic views
Click to explore
Web3 Intelligence
May 2022 - May 2024
Social Media & Content Manager · Dopamine Wallet
Key Achievement
Grew community 112% to 186k
Click to explore
Upwork & Fiverr
Jan 2018 - Mar 2024
Freelance SEO Writer
Key Achievement
SEO & content for 400+ clients
Click to explore
Click any role to view detailed achievements and work samples
The Data Systems
The unfair advantage isn't writing faster. It's building the systems that decide what to write, where to publish, and whether it worked.
SEO Intelligence Bot
A modular signal engine pulling from seven sources (RSS, market anomalies, Reddit, Google Trends, Search Console, competitor gaps, token unlocks), filtered through an LLM into ranked content-angle recommendations delivered straight to Telegram. Turns "what should we write?" from a meeting into a feed.
Tech Stack:
Signal Sources
7 modules
Off-Page Content System
A structured distribution and authority system across Reddit, TradingView, and Medium, with a market-event waterfall protocol and a phased Reddit strategy, all tracked in a custom performance base. Off-page growth run as a pipeline, not a chore.
Tech Stack:
Channels Orchestrated
4+
Personal Finance App
A self-built net-worth and cash-flow tracker covering income, expenses, assets, and liabilities. Built for myself, the way an engineer builds tools.
Tech Stack:
Tracks
Net worth + cashflow
More in the Pipeline
I'm always building — new systems across automation, analytics, and machine learning. Check back regularly for updates.
The Throughline
The engineer never left. He just changed what he optimizes.
I started in metallurgical engineering, learning to reason about systems and evidence before I ever wrote a headline. Marketing turned out to be the same discipline with a different surface: form a hypothesis, instrument it, read the data, iterate.
Today I run organic growth for a global exchange and build the tools that make it measurable — and I'm formalizing that quantitative instinct through graduate study in Operations Research.
Let's build something measurable.
If you need organic growth treated as a system — research, content, and the data to prove it — let's talk.