At LBank, I specialized in researching and crafting comprehensive long-form content on diverse topics relevant to our industry. I managed the editorial calendar, ensuring alignment with company standards and strategic goals. Collaborating closely with cross-functional teams, particularly marketing, I orchestrated creative social media campaigns aimed at increasing lead generation and subscriber growth.
My role extended to editing, polishing, and proofreading a wide spectrum of content, including foundational materials for company conferences and presentations. I consistently delivered high-quality content that not only educated and inspired our user community but also enhanced audience engagement and boosted conversion rates. Upholding brand integrity and tone of voice across all channels was paramount, achieved through close collaboration both within and outside the marketing department.
Furthermore, I developed and implemented content guidelines and playbooks to maintain a consistent tone globally and locally, leveraging insights from content performance analysis, traffic metrics, and user journey mapping. These efforts were crucial in utilizing content marketing tools and strategies effectively to meet and exceed business objectives at LBank.
Feel free to shoot me an email with any questions or doubts about my services by filling out the contact form below. Thanks
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